Build minimum viable or minimum awesome?
How things used to be done (And why you shouldn’t do them this way anymore)
MVP to the rescue!
Building a product through iteration
Are we done yet?
Should you build viable or build awesome?
And there’s another reason to consider MAP versus MVP. A minimum viable product is fine in situations where there’s little competition, where users have no pre-existing expectations.
But what about situations where products like the one being developed already exist?
In this case you need to include these pre-existing expectations in your design. It’s not enough to include only basic viability. You need to make sure your user experience stacks up to what users already imagine it should be. And the greater the density of competition, the more awesome you need to make your MAP. Otherwise even early adopters may ignore you.
Consider our car analogy again. Midway through our iterative process earlier we created an MVP product that functioned like a bicycle. If bicycles didn’t already exist then no one would have any expectations for how they should look and feel. You could get away with two wheels bolted roughly to a single metal bar with a plank on top for a seat. But ask yourself if that would satisfy a customer that already had experience with existing bicycles. The answer is a resounding, “no”. In order to satisfy these customers your design needs to be elevated to match their pre-existing expectations. This, in simple terms, is the difference between an MVP and an MAP.
The thing to remember about MAP is that it still agrees that an MVP, in terms of features, should only include those needed for minimum viability. What’s in question is the user experience, the look and feel of the product. With MAP, you need to give this more love than you might with a classic MVP implementation. But otherwise the concept is very much the same.
The market is saturated and there are hardly any new ideas. What that means is, your product needs to kickass, and has to offer a better user experience than other products out there.